KOL & Influencer Marketing

Social media and KOLs are now essential levers for brand awareness and perception. When paired with the right content and structure, KOL collaborations can educate audiences, influence behaviour and build long-term affinity. Radiance operates as your strategic KOL partner, from campaign ideation and talent matching to coordination, media support and results analysis.

Brands We've Worked With

Trusted by leading brands across Hong Kong & beyond

ZEISS
ANT BANK
DAIKIN
NIKON
GP
FILORGA
HER OWN WORDS
SPORTS
AURORA
NOVA
LUMEN
ORBIT
ZEISS
ANT BANK
DAIKIN
NIKON
GP
FILORGA
HER OWN WORDS
SPORTS
AURORA
NOVA
LUMEN
ORBIT

Our KOL Network

3,000+ KOLs across every category that matters

We maintain a database of over 3,000 KOLs spanning celebrities, YouTubers, top-tier influencers and micro-influencers with strong engagement and conversion. Our network covers categories such as beauty, gadgets, food, parenting, sport, arts, fashion and youth/Gen Z communities, allowing us to reach specific segments including high-spending consumers, professionals, young families and niche enthusiasts.

Celebrity & Talent Relations

Top-tier celebrities, artists and personalities for premium brand association and broad reach.

YouTubers & Long-form Creators

Long-form storytellers with engaged audiences who deliver depth, education and authentic reviews.

Top-tier Influencers (100K–1M followers)

Established creators delivering scaled reach across beauty, lifestyle, tech, food and fashion.

Micro-influencers (10K–100K followers)

Trusted niche voices with high engagement rates, ideal for community-led campaigns and conversion.

Niche & Specialist Creators

Category experts in parenting, sports, arts, gadgets and more—reaching specific buyer segments.

Emerging Creators & Rising Stars

Early-stage talent identified for breakthrough potential and cost-efficient long-term partnerships.

What We Do

Scope of Services

From identifying the right creators to managing contracts, content and performance tracking—we run KOL programmes end-to-end so your team can focus on the bigger brand picture.

Influencer identification and outreach

  • Database search and KOL matching based on audience demographics, engagement rate and brand alignment.

  • Initial outreach, negotiation and contract management.

  • Ongoing relationship management and repeat collaboration coordination.

Product trial and content creation

  • Coordinating product trials so creators can develop authentic, nuanced content.

  • Supporting content ideation and ensuring posts highlight key product benefits.

  • Managing content delivery timelines and payment terms.

Event invitations and brand ambassadorships

  • Identifying suitable KOLs for event attendance and live content coverage.

  • Structuring longer-term brand ambassador relationships and ongoing visibility.

  • Post-event content amplification and monitoring.

Campaign performance tracking

  • Real-time monitoring of post performance, engagement and sentiment.

  • Audience insights and demographic breakdown from influencer content.

  • ROI analysis and recommendations for future campaigns.

Selected Work

Our KOLs & influencers marketing campaigns

A rolling selection of campaigns spanning beauty, tech, F&B, fashion, parenting, sport and lifestyle creators across Hong Kong and the Greater Bay Area.

FAQ

Frequently asked questions

Let's Build Influence Together

Ready to launch your next KOL campaign?

From talent matching to ROI analysis, we handle every step so your brand shows up authentically with the right voices, on the right platforms, at the right time.